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Modern sales can be overwhelming at times, especially with the advancement of NEW sales roles that were recently created in the last decade or so.
But from my experience working at Oracle in the startup world, I've discovered three essential sales skills you must know to be successful in sales.
So whether you're an entrepreneur or a salesperson working for a company, this still applies to YOU!
The first important sales skill you have to master to become successful in sales is Business Development.
Now there are a few terms that are interchangeable with Business Development such as Sales Development or Lead Generation.
But the primary function is to generate meetings with your potential customers with outbound cold emails or LinkedIn messages.
If you can't get a meeting with your potential customers, you don't have an opportunity to sell anything!
So if you're starting your sales career, most likely you'll be fulfilling the role of generating leads for account executives to close.
And this leads up to our second important sales skill which is being an Account Executive or (everyone's favorite word in sales) CLOSING!
Now the main role of an Account Executive is to convert those leads into customers.
This means Account Executives spend most of their days preparing for sales meetings and closing deals to generate revenue for the company.
Now, although closing is an extremely valuable skill that every business needs, Account Management is going to be vital as well.
The goal of an Account Manager is to keep the customer happy and continue the business relationship.
This means it's an Account Managers job to renew or sell more products and services to this customer.
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About Patrick Dang
Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.
After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students around the globe.
Since then, Patrick has trained over 50,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation using cold email and LinkedIn, cold calling, and sales skills.
Ultimately, Patrick's vision is to inspire others to make a living from their passions and provide the knowledge and tools to make it a reality.
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