There are many brands that aspire to occupy the luxury space. But it is a very hard nut to crack.

Creating a perception of #luxury is much harder than you would think.

Some brands just look luxurious, and you cant always put your finger on why.

Most businesses would slap a #RollsRoyce or #supercar on their website and call themselves a luxury brand, or position their products next to a #Rolex.

In our (admittedly limited) experience with luxury brands - by which I mean real luxury, rather than a pseudo-luxury that's available to everyone at a higher price - Luxury runs very deep indeed.

It is understated, classic, quiet and sure of itself, It's a way of thinking, and living that can't be faked or bought - real luxury brands understand this.

So as an #agency, we would see red flags everywhere if we were approached to create a #luxurybrand that was already half-baked.

Whichever agency completed this work, however, has done a fantastic job.
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