In this movie Dezeen filmed in New York for the AHEAD hospitality awards, hotelier Ian Schrager says the success of his hotel Public lies in creating a guest experience that is greater than the sum of its parts.
Located at 215 Chrystie Street in New York's Bowery district, Public is a new hotel designed by Swiss architects Herzog & de Meuron.
Schrager chose to dispense with many of the services normally associated with high-end hotels – including porters and room service – to offer guests what he describes as a pared-down luxury experience.
"It's a kind of reduced service, which is trying to give people only they want and not what they don't," Schrager says in the movie, which Dezeen filmed in New York for the AHEAD Americas awards, for which Public is nominated in four categories.
"It's going into a space and making luxury available to everybody and anybody that wants it. Luxury before was only for rich people. I don't think that’s the case anymore, because luxury is changing, and every hotel and every other company that is in the luxury business has to adapt and respond to what people today want."
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