Audi is becoming a provider of integrated, carbon-neutral premium mobility with the goal of taking the leadership role in the competition. To this end, the manufacturer is accelerating its electrification road map and company-wide decarbonization. By 2025, the carbon footprint of the vehicle fleet across the entire life cycle is to be reduced by 30 percent as compared to 2015. In the future, the return on investment as the central financial control parameter will also show the CO2 performance of the four rings, with sustainable management helping to increase it to more than 21 percent.

In the context of the Volkswagen Group’s consistent focus on electric mobility, the four rings are taking a targeted approach to aligning their drive portfolio with the specific requirement profiles of premium customers. With a considerable portion of large vehicle segments, the corresponding power requirements and frequent use for long-distance journeys, Audi is relying on plug-in hybrid drives in addition to all-electric vehicles.
Consistently customer

Modern premium customers are increasingly placing their focus on sustainable mobility. It is therefore a consistent step to make electric mobility one of the central cornerstones of the new brand strategy. Audi will reserve 50 percent of its marketing budget for topics relating to electric mobility in the future. The company aims to provide its customers with a stronger emotional experience with the new drive type, dispel any reservations and spark enthusiasm. The company podcast “The Future Is Electric,” which is now already on its second season and recently won the “World Media Award” in the “Automotive” category, is a successful example of this approach. Audi also started a new chapter for the market launch of the e-tron* at the beginning of 2019 with a walk-on meteorite at Munich Airport. Visitors had the opportunity to spontaneously experience the new model and the Audi brand on more than 20,000 test drives.

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