How can we better sell the change we want to see in the world?

The world is facing overwhelming social, economic and environmental challenges. Luckily, there are plenty of people working on solutions. However, great ideas for change don’t always get the audiences they deserve.

Branding can be a powerful tool to help ‘sell’ ideas for change more effectively, to reach the scale we need in order to make a real impact.

In this Brand The Change Live event, Mark Kulsdom, the founder of the Dutch Weedburger, shares his journey from activist to entrepreneur. Don't be fooled by Mark's disarming comedy: here is one man with some serious lessons learned on getting more people on board with his cause.

More about the Dutch Weedburger
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Find the Dutch Weedburger on Instagram
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Thank you to Patagonia for hosting this event at their HQ in Amsterdam.

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