Rolex is finally paying attention to the Cellini! Well, as it proves year in, year out, the rumours are only sort of true. Rather than a revised Cellini, Rolex is presenting an entirely new model – the Perpetual 1908, marking the beginnings of a new collection. If you actually predicted something like this, chapeau.

The inspiration for the Perpetual 1908 clearly goes back quite a bit, as seen from the watches and as is suggested by the name. In fact, it goes as far back as one of the first watches ever fitted with a winding rotor. Equipped with exquisitely simple white or black dials, the applied markers and pseudo-Breguet handset, combined with the minimal railroad track printing - the Perpetual 1908 is an absolute stunner.

It's cased in either 18k white gold or yellow gold, both with the complex elegance of the fluted and domed bezels melting into the slightly domed sapphire crystal. The Perpetual 1908 is modern in size, especially for a dress watch, coming in at 39mm in diameter and a slim 9.5mm in height. As is expected from a Rolex, it's not totally useless when it comes to water resistance, either, rated at 50 metres, though the alligator straps that it comes with may have a thing or two to say about a splash.

The Rolex Perpetual 1908 is available now. Price: A$31,100 (yellow gold), A$32,850 (white gold)

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Model: Rolex Perpetual 1908
Reference Number: 52508, 52509
Case Dimensions: 39mm (D) x 9.5mm (T)
Case Material: 18k yellow gold or white gold
Water Resistance: 50 metres
Dial: Matte white or black
Crystal(s): Sapphire crystal front and back
Strap: Black or brown alligator leather
Lug Width: 20mm
Movement: Calibre 7140
Power Reserve: 66 hours
Functions: Hours, minutes, small seconds
Availability: Now
Price: A$31,100 (yellow gold), A$32,850 (white gold)

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