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Although 43 percent of marketers experiment with influencer marketing, only 28 percent involve influencers in tactical campaigns. Few enterprises have an all in influencer marketing strategy according to a new report from Traackr.
• Why? Because using it in the B2B space is a lot different
• How? B2B influencers are very niche, there are no Kim Kardashians.
• So B2B approach is about collaborating with them to create content that resonates
• Getting the influencers commitment to content and distribution is key
• Joint Influencer Webinars, videos and industry events are what sells in the B2B influencer space, not tweets and facebook posts.
• In fact, one of our best known B2B case studies involved getting 10 influencers to help create an ebook, that drove 12,000 website sign ups as a condition of getting the ebook was to sign up for the site.


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