Nikhil Kamath sheds light on the intricate world of big brands and their crafty strategies. Over the last few years, he's consciously distanced himself from the allure of luxury shopping,

Raj Shamani reveals the core of this manipulation: it's not about selling to those who have money but rather targeting those who don't. It's about portraying an ideal image of who you could become, subtly convincing you that their product defines a certain kind of person.

But here's a message – the importance of supporting homegrown Indian brands. By choosing products from local brands, we not only celebrate authenticity but also contribute to our nation's growth and success.
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Video Credits: @nikhil.kamath
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