This interactive webinar hosted by Sara Penrhyn Jones from Bath Spa University brought George Marshall's expertise on climate communication very specifically to the heritage/museum sector to consider how can we use our resources and skills to play a useful, educational role on climate change. Most importantly, George discussed what kind of climate narratives are proven to be compelling and effective. This involved some radical rethinking of old assumptions, as we considered, more consciously, the kind of language and strategies that we use.
