A webinar discussion of the behavioral and social science challenges and solutions to COVID-19 vaccine uptake/adoption, particularly in underserved populations.

What can our understanding of the mechanisms of behavior change contribute to help solve the challenge of broad vaccine uptake/adoption, including in underserved populations? What does existing scientific evidence suggest concerning communication about the science of COVID-19 vaccines and/or the availability/prioritization of vaccines in different communities. What role can/should behavioral science play in preparing the nation for a vaccine?

SPEAKERS

Heather M. Brandt, PhD
Exploring Implementation Challenges and Solutions for COVID Vaccination

Dr. Brandt will discuss various characteristics of COVID vaccinations, current vaccine distribution and uptake conditions, and key implementation challenges. In addition, she will describe strategies for overcoming implementation challenges.

Katherine L. Milkman, PhD
A Mega-Study on Nudging Vaccine Adoption

In Fall 2020, the Behavior Change for Good Initiative partnered with Walmart, Penn Medicine, and Geisinger Health to conduct the largest-ever communication research study aimed at increasing flu vaccinations during the Fall 2020 flu season. Dr. Milkman will discuss how results of this study can assist with encouraging COVID-19 vaccinations.

Jasmin A. Tiro, PhD
Promising Active Engagement Strategies to Address COVID-19 Vaccine Hesitancy

Even prior to the COVID-19 pandemic, vaccine hesitancy was named a top ten global pandemic threat. Thus, some will not rush to get the newly approved COVID-19 vaccines or respond to simple cues to action. Dr. Tiro will highlight promising strategies to actively engage hesitant individuals, address their concerns, and motivate decisions and actions in favor of vaccination.

NIH RESOURCES

COVID-19 vaccine communication resources
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Repository of COVID-19 research tools
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Funding opportunities for COVID-19 research
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Click here to register for the NIH SOBC Capstone Conference
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