These stocks could boom on surging millennial income and brands they can't live without. I'll show you all 10 millennial stocks to buy. ✅ FREE Report! The top five stocks I'm buying for the next 30 years! [ Ссылка ]

Millennials have already surpassed Boomers as the biggest consumer force with over 72 million in the US alone and trillions of income. Six out of ten Millennials have followed a brand for more than 10 years and 70% say they’ll go out of their way to buy from a brand they feel loyal to.

These kinds of intimate brands, the ones most followed by consumers, more than doubled the profit growth of Fortune 500 companies in the ten years through 2018, all from that sense of loyalty.

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Every year, ad agency MBLM conducts its Brand Intimacy Study, to find the companies consumers connect with on an emotional level. They measure that connection through six needs as well as the depth and intensity of the connection to find the most beloved brand for each generation.

The Millennial generation born from 1981 to 1996, putting them firmly between Dolly Parton’s 9-to-5 and the Macarena by Los Del Rio , is just coming into its prime spending years. Their annual income surpassed that of the Gen-Xers in 2020 and is set to grow to by another eight trillion dollars by 2035. That’s as the Baby Boomers’ income falls and Gen X levels off.

That’s going to be spending power we have never seen before and it could translate to massive profit growth for these companies. Looking back on that study of Intimate Brands, these most-followed companies saw an average profit growth of 37.7% over the decade through 2018, more than twice the average for Fortune 500 companies and 5-times the profit growth for S&P 500 companies.

I looked to the returns of the most followed Gen X stocks over the past ten years, starting in 2013 when my generation was putting that growing income into its favorite stocks . Over the last decade, the stocks have produced an average 16.5% annualized return, well above the 11% return on the S&P 500 and four of the stocks more than doubled that yearly return.

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Joseph Hogue, CFA spent nearly a decade as an investment analyst for institutional firms and banks. He now helps people understand their financial lives through debt payoff strategies, investing and ways to save more money. He has appeared on Bloomberg and on sites like CNBC and Morningstar. He holds the Chartered Financial Analyst (CFA) designation and is a veteran of the Marine Corps.
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