This option in Ads Manager optimizes for sending traffic to your Instagram Profile. You can leverage this traffic to increase engagement on your Instagram posts and grow your followers.
When you create a new campaign with the Traffic objective, you can now set your Instagram profile as a conversion location. Ads with this conversion location will only be shown on Instagram.
The ad will show a 'Visit Instagram profile' option and you won't be able to change this call to action as its goal is to drive traffic to your profile.
The following placements are supported:
- Instagram feed
- Instagram Explore
- Instagram Explore home
- Instagram Stories
- Instagram Reels
- Ads on Instagram Reels
- Instagram search results
