Pioneering innovation in the drinks category.

Learn more about how we are building world class brands here: [ Ссылка ]

Through cutting-edge research and development, and a commitment to design and craftsmanship, we are predicting future trends and creating some of the most exciting brands of tomorrow, with a deep understanding of the four key consumer macro trends - luxury, digital, sustainability, and wellness - we are constantly innovating and introducing new tools to expand our reach and connect with new consumer groups

Our mission is to drive premiumisation in the luxury category, bringing the most exquisite and unique experiences to our valued customers. Our recent tequila launches with the iconic Don Julio brand, have garnered worldwide acclaim, and set a new standard for luxury spirits. Additionally, our bespoke yearly whisky releases continue to captivate and inspire whisky enthusiasts around the globe. We are dedicated to pushing the boundaries of what's possible in the drinks industry, always striving to exceed expectations and bring our customers the very best.

About Diageo:
With over 200 brands sold in more than 180 countries, we are driven to be the world’s best brand builder, leading the way in premium drinks. We are a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer. We aim for the highest standards in all that we do, mixing responsibility and reliability with incredible flair. Celebrating life, every day, everywhere.

---
Subscribe to our channel to keep up to date with all our latest content: [ Ссылка ]

---
Watch other films about our strategy:
[ Ссылка ]

---
Diageo - Celebrating life, Every day, Everywhere.
#WeAreDiageo #Innovation #Diageo

---
Find us on other social channels:
LinkedIn: [ Ссылка ]
Twitter: [ Ссылка ]
Instagram: [ Ссылка ]

---

свернуть