Pressa - 50 Wass Bars - Live Session | Vevo Ctrl

In “Attachments,” Pressa says can't believe his crush would only call him back after he started wearing expensive jewelry, and that naiveté is kind of adorable. Material success yielding lusty rewards is a tale as old a Biggie, after all. The Toronto rapper’s delicate flow and wide-eyed observations about the relationship game, the rap game, the life game, etc. make him a natural protagonist. Since his 2017 ‘Press Machine’ debut, Pressa has molded his sound around an experimental weirdness akin to Lil Uzi Vert, Danny Brown, and Ski Mask the Slump God. Like them, his clarion voice pitches and warbles with the waviness of an electronic instrument. That he’s Canadian only adds to his uniqueness. In our Ctrl studio, where he served up live takes of two tracks from his ‘Gardner Express’ album, Pressa wore an iced-out chain and watch. The same ones mentioned in “Attachments?” Knowing his sentimental streak, you could easily believe it.

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Executive Producer: Micah Bickham
Director: Bram VanderMark
Producer: Averi Smith
Director of Photography: Emmanuella Zachariou
Editor: Austin Prahl
Music & Talent: Cynthia Todd + Annie Shapiro + Jordan Ferree

#Pressa #50WassBars #Ctrl

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