South Australia Police launches its new seatbelt road safety campaign "It Wouldn’t Hurt", as a part of its road safety education efforts to curb trauma on South Australian roads.
It Wouldn’t Hurt delivers a strong message depicting the real consequences of crashes involving drivers who choose not to wear a seatbelt. The crashes and depicted injuries were designed with input from investigators attached to South Australia Police’s Major Crash Investigation Section, who brought detailed expertise in the forensic features of crashes to the depiction of common regional and metropolitan crashes.
Traffic intelligence data clearly shows that people who do not wear a seatbelt in a crash are more likely to sustain potentially life-threatening injuries.
Drivers or passengers who choose not to wear a seatbelt and are involved in a roll over crash can be violently propelled from the vehicle that can then land on them or they can be launched around the cabin of the vehicle with a force that the human body cannot endure.
It is hoped the campaign will shake the apathy from drivers and passengers and make them realise it wouldn’t hurt to wear a seatbelt.
It Wouldn’t Hurt will run state-wide on digital platforms, billboards, television, radio and outdoor billboards.
Watch all ads from this campaign on Youtube: [ Ссылка ]
View all elements of the campaign here: [ Ссылка ]
