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Episode 214. Frederick “Fred” Booker Noe III -
7th Generation Master Distiller, Jim Beam Distillery
Interviewed 07-28-2017
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ABOUT FRED NOE
Fred Noe carries on the 200-year family legacy of Jim Beam® master distillers.
Noe is a 7th generation master distiller at the Jim Beam Distillery in Clermont, Ky. In his additional role as bourbon ambassador for the Jim Beam Distillery, he shares the whiskey making craft & his family’s rich legacy in the world of Kentucky bourbon.
Noe is the son of the late Frederick “Booker” Noe Jr., master distiller emeritus of Jim Beam Brands Company & great grandson of founder Jim Beam, who began the legacy when he set up a frontier still in 1795. He joined the family business after graduation from Bellarmine College in Louisville, Ky. Although he “grew up” in the business, he began his career on the bottling line of the distillery. Gradually, his father tutored him in all aspects of the bourbon-making process, including grain selection, fermentation & distillation.
Noe played an important role in the development & promotion of The Small Batch Bourbon Collection® — Basil Hayden’s®, Knob Creek®, Baker’s® & Booker’s® bourbons. These high premium bourbons were created under his father’s guidance in the early 1990s. Small batch releases mimic higher-proof, complex flavored pre-Prohibition whiskeys. Noe helped select initial batches by tasting samples at the family’s kitchen table.
BIOGRAPHY & FULL-LENGTH EPISODE
Read Fred Noe's full bio & view the entire episode at:
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ABOUT MOXIETALK WITH KIRT JACOBS
MoxieTalk's mission is to inspire, educate, & engage the human spirit one guest at a time.
MoxieTalk, where we give you an intimate look into the courage, character, & defining moments of today’s most inspiring individuals.
MoxieTalk began as Leadership Landscape TV, an interview talk show that showcased the vision and influence of leaders and role models from all walks of life.
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MOXIE: a force of character, determination, nerve, & ability to face difficulty with spirit & courage
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