For Ethan Brown ’08, the journey to disrupting the meat industry began with his childhood, which he split between an urban life in Washington, DC and his family’s Holstein cattle farm in rural Maryland.
The connection to animals and the food system informed his idea to found Beyond Meat, a company that produces 100-percent plant-based products with the taste and texture of meat. At the BRITE ’18 conference, Brown discussed Beyond Meat's efforts to use science to assemble meat directly from plants, as well as the consumer, market, and broader societal and environmental ramifications of doing so.
The BRITE conference on brands, innovation and technology is presented yearly by the Center on Global Brand Leadership at Columbia Business School.
www.briteconference.com
www.gsb.columbia.edu/globalbrands
