In April 2012, Zooka received a National Gold Award from the Effie organization for our work on the launch of Purex Crystals. This video highlights the challenges and acheivements of an integrated campaign targeting Walmart shoppers.

Awards were given to the campaigns that best demonstrated how effectively they solved the shopper marketing challenge, connected with the shopper, influenced them along the path to purchase, and inspired them to become a buyer.

Only 3 agencies received Gold Awards. Zooka, Ogilvy & Mather, and Saatchi & Saatchi X.

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