This webinar is free and open to the public thanks to the generous support of the Kavli Foundation and the American Chemical Society.

Amid the COVID-19 pandemic, the spread of false and misleading information about the virus is triggering dangerous and divisive reactions that imperil public health and well-being. How can scientists combat the proliferation of these "alternative facts"? Should they attempt to rebut false charges that distort or deny evidence-based, data-driven findings? In this interactive webinar, international keynote speaker and persuasion expert Mark Bayer will discuss the elements of alternative facts and strategies for debunking them, using as a case study the science communication and policy environment surrounding COVID-19.

Mark Bayer, President, Bayer Strategic Consulting, is an international keynote speaker and consultant specializing in the art and science of skillful communication. A former Chief of Staff in the U.S. Senate and House of Representatives, Mark designs and delivers interactive, true-to-life training that gives scientists and engineers proven, powerful tools for clearly communicating their work and effectively navigating challenging policy environments.

свернуть