Instafamous” Eliza Dooley (Karen Gillan) has 263,000 followers who hang on to her every post, tweet and selfie. But one lonely day she has a revelation: being friended is not the same as having actual friends. She asks marketing guru Henry (John Cho) to 'rebrand' her self-obsessed reputation and teach her how to connect with people in the real world. Loosely based on My Fair Lady, Selfie explores the modern struggles of Eliza and Henry, as he tries to teach her how to live life offline—whether she 'likes' it or not.

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