You can build your personal/professional brand by following these five steps: (1) Know yourself. (2) Know your target audiences. (3) Focus on reality, not on perception. (4) Create your story and communicate it. (5) Consistently evaluate and continually improve.

Other videos you should be watching:

"How to Build Your Personal Brand Based on Your Successes"
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"5 Steps to Building Your Brand with Social Media"
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"6 Tips for Finding Your Dream Job"
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