At the 2016 Detroit Auto Show, Acura previewed its future design direction with the Precision Concept, a dramatically-designed car that does away with the brand's polarizing beaked grille in exchange for a boatload of creases, angles and shapes.
Developed by Acura Design Studio in California, the Precision Concept is about 8-inches longer than the Acura RLX sedan and is distinguished by an angular, very chiseled “Diamond Pentagon” front grille, Jewel Constellation LED headlights, a long hood, a short deckled, and a coupe-like roofline, very conspicuous side sills, and 22-inch wheels.
It has a decidedly aggressive, sporty and downright dramatic exterior that you either hate or love. Which camp do you fall in?
The highly conceptual interior is similarly edgy, featuring a large LCD screen for the infotainment systems that sits atop of the dashboard, ultra-thin “floating” rear seats, and speaker grilles made of exotic wood. It also shows off Acura's so-called digital human-machine interface (HMI), which is controlled through a floating touchpad that replaces most of the physical buttons you would see in today's cars.
Dave Marek, Acura global creative director, described the Precision Concept as follows:
“The Acura Precision Concept is more than simply a concept vehicle, it is a design study model that literally will shape the direction of all future Acura products around our Precision Crafted Performance DNA. The Acura Precision Concept is the leading edge of a renewed commitment to delivering Precision Crafted Performance in every facet of the product experience and creating a powerful and very exciting direction for the next generation of Acura models.”
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