In a world where companies are competing to out-innovate one another, UX designers are being called upon to help determine their organisations’ future direction. Increasingly, we’re being asked to identify which user needs will be most important to focus on and to determine how the services we should best support those needs.

Simon will present Wardley Maps: A method for gaining situational awareness – an understanding of where you are now that informs and empowers you to take control of your company's future.

Add this graphical, user-centred business tool to your arsenal of skills and start guiding your company toward success.

свернуть