Ethan Brown is one of the leaders taking on the meat industry, as Founder and CEO of Beyond Meat (BYND). Brown has managed to make deals with brands like Target (TGT) and Dunkin Donuts, and in May of 2019 he took the company public as part of the plant-based meat boom. Brown invited Yahoo Finance Executive Editor Brian Sozzi to Beyond Meat headquarters in El Segundo, CA to share insights on what it takes to lead the company through the challenges of competing in the meat industry and the qualities that keep him going, like building a trustworthy team, focusing on the company’s true mission of changing how consumers consume meat, and embracing failure along the way. “We have to figure out how to get people comfortable with quick iteration, quick failure, and then quick recovery,” says Brown. “It’s a big part of our culture.” Beyond Meat is not the only brand in the plant-based meat space, with many competitors, including Nomad (NOMD) and Impossible Foods. Traditional meat companies, like Tyson (TSN) and Cargill, are also adding plant-based meat offerings. Brown is aware of this reality and leads to create a sense of urgency within the company. “There's always somebody that's working really hard,” Brown says. “If it doesn't motivate you enough to just bring this goodness to the world, you know, competition can also motivate you.” Lead This Way is a new series that features personal, in-depth interviews with the business leaders shaping our world today. In these one-on-one conversations, they reveal how their approach to leadership helped them reach the top of their field.
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