Tune into our founder Austen Chu [@horoloupe]’s conversation with CEO of Audemars Piguet, François-Henry Bennahmias — one of the boldest, most dynamic leaders within the Swiss watch industry. Under his 10-year leadership, Bennahmias has propelled Audemars Piguet’s revenue and brand equity to the moon — all while cutting global points of sale, and attracting a new wave of younger collectors.

Here, the industry visionary talks about the 50th Anniversary of the Royal Oak, the next decade for the brand, how the watch industry has evolved over the past few years — and tasking Wristcheck with running a global competition to design a Royal Oak. Details to come!

0:00 Introduction
2:00 The Royal Oak 40th Anniversary
9:00 The Royal Oak 50th Anniversary
11:35 The next 50 years of the Royal Oak
12:50 Wristcheck x Audemars Piguet worldwide Royal Oak design contest
16:30 Audemars Piguet and the Royal Oak in pop culture
23:40 Audemars Piguet customers then and now
29:00 Audemars Piguet's approach to new and existing clients
33:20 Audemars Piguet in the next 10 years
36:20 Final words

свернуть