To succeed, leaders need to match their approach to strategy with their business environment. In this deliberately playful video, BCG introduces "The Strategy Palette" as a tool to match the approach to strategy with the environment by using the simplest of businesses, a lemonade stand, as an example.

Visit the Apple App Store to download the "Your Strategy Needs a Strategy" iPad app and master the strategy palette by running your own lemonade business in New York City: [ Ссылка ].

You can also learn more about the Strategy Palette in the forthcoming book "Your Strategy Needs a Strategy" ([ Ссылка ]) or visit our website to find out more: [ Ссылка ].

Prefer to hear the idea directly from the book author? Watch the TED talk by Martin Reeves: [ Ссылка ].

свернуть