Heatmaps are a powerful way to understand what users do on your website pages—where they click, how far they scroll, and what they look at or ignore. They help help product managers and website owners understand how people interact with their website pages to find answers to critical business questions and goals such as ‘Why are my users not converting?’ or ‘How do I get more visitors to take action?’

"Heatmap" is really an umbrella term for different heatmapping tools: scroll maps, click maps, move maps, and more. Knowing the difference is handy, as each type helps you investigate a slightly different aspect of your website and product performance.

Find out more about heatmaps in our in-depth guide: [ Ссылка ]

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