Mark Rippetoe discusses the media's portrayal of strength training and the best ways to get in shape, get strong, or improve sports performance.
00:00 Intro - The Media & Exercise/Strength & Conditioning
02:02 Comments from the Haters!
07:26 Back to today's topic
07:52 The Media knows nothing
09:20 Murray Gell-Mann Amnesia Effect
12:15 Selling an Image: Abs = Athletic
16:34 Unassuming building (starting the news story...)
18:29 How to have fun in a sports bar
20:24 "Moves" that make you more athletic (...continuing the news story)
24:22 Yoga for Football in sorta-English
28:14 Writing pieces about pieces
31:59 Endurance muscles
35:56 Media assumptions
37:31 The Barbell Prescription
39:44 Resistance Training article Example X
46:14 Resistance Training article Example Y
51:48 Resistance Training article Example Z
55:41 Articles about nothing
1:00:46 Stop taking the bait
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