Nike's Fun New Campaign Celebrates Failing Miserably at Sports.
Can basketball star Sabrina Ionescu morph into a tennis ace the first time she picks up a racket? Will world-class sprinter Dina Asher-Smith score a hole in one as she learns to play golf?
Fat chance!
Nike shows these elite athletes - plus Paralympic champ Blake Leeper, singer/songwriter Rosalía and various weekend warriors—having big fun failing miserably at unfamiliar sports.
The point, is that new experiences can prove immensely enjoyable and rewarding, even if you slip skid off your skateboard onto the cold concrete.
Nike plans "Play New" AR lenses on Snapchat for virtual surfing, boxing, dancing and yoga, while TikTok creators wills share personal anecdotes about sports and movement.
Creative from Widen+Kennedy Portland.
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