How to Build and Maintain Customer Loyalty We've all heard it repeated - it's more cost-effective to encourage repeat purchases from existing customers than it is to acquire new ones. This adage holds particularly true for many businesses, especially in the competitive world of e-commerce, where the cost of clicks and conversions seems to be perpetually on the rise. But when was the last time you actively pursued strategies to re-engage your customers, to entice them back for more? If your post-sale marketing efforts towards current customers have been minimal or non-existent, now is the ideal time to formulate a solid, integrated strategy for customer retention. In this video, we'll take a deep dive into the art of customer retention. We'll explore effective strategies and practical steps you can take to increase the lifetime value of your customers, ensuring your business not only survives but flourishes in the bustling e-commerce marketplace.
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