A dive shop is only as good as its staff. Mike Goldberg of Key Dives, in the Florida Keys, is proof that a healthy dive industry starts by putting the ocean first. Conservation drives his Islamorada shop, where Goldberg runs free clean-up dives for local divers—removing tons of ocean debris—and donates 2 percent of revenue to conservation. He hosts an annual wetsuit recycling program for Upper Keys dive shops and residents; and runs trips every month for the Coral Restoration Foundation. And that’s just the beginning. For his commitment to greening the dive industry — starting in his own backyard — Mike Goldberg is Scuba Diving’s June 2020 Sea Hero.
