The "Automatic customer": creating a subscription business in any industry... by John Warrilow. -- Sign up to receive a new book summary every week: [ Ссылка ] --
John Warrilow has also written the book Built to Sell and is the founder of the Value Builder System, a company that helps owners increase the value of their business.
The basic premise of the book is that 'subscribers are better than customers'. If you don't have subscribers, each month your sales-counter resets at zero, and you're stressed about building your book of business all over again. With subscribers, you have better visibility and can build a more sellable business. In fact, if you compare two businesses with the same revenue and profitability but one has subscribers – or 'automatic customers'– and the other doesn't, the first one can sell for 3 to 5 times more! Over the past couple of decades, the author has been helping companies sell for top dollar, and has experienced the benefits of building a subscription business both through them but also first-hand as a business owner himself.
