Watch this video for a panel discussion about App Store optimization in 2022; what you should know and what you should expect for the upcoming year. The panel includes Simon Thillay of AppTweak, Ana Luhuerta Escudero of Sixt, Quoc Anh Luong of Vinted, and Dora Trostanetsky of Trade Republic. The panelists talk about the App Store’s strategy for customizing the process and using additional data points to make usage more relevant to users. The experts on the panel talked about why optimized keywords are no longer sufficient to attract users and how to make the process more organic and meaningful.

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