After you are done with the activities of the marketing campaign, you have to check and see whether you were able to increase the positive brand equity in the market. And in this video, you will learn how to measure the brand equity of any brand in the market.

Patreon Link: [ Ссылка ]

You have to check to see the following - Do the potential consumers know who you are, what you are about and what values you can provide to their lives and most importantly, do they want to buy from you.

There are different aspects of measuring the brand equity of a specific brand discussed in the video.

You have to do quantitative and qualitative research. Asking customers about what they think of you.

But there are other ways to check the brand equity. You can find out the performance of your brand compared to the competition.

That will be a clear indicator on how much were you able to reach the customers. They definitely know about you and have a positive image formed in their mind enough that they spent their money on your brand.


You have to do both quantitative and qualitative research.
Qualitative is where you can gather a small number of potential customers to do an in depth panel interview and ask them about the things that you might want to know about. And quantitative research is where you can fill out questionnaires from a large number of people where they will be asked about the basic things about the brand.




Other videos in the Brand Management Series -


Brand Management Process - [ Ссылка ]


Brand Portfolio - [ Ссылка ]

Brand Extensions - [ Ссылка ]

Brand Equity - [ Ссылка ]

Brand Positioning - [ Ссылка ]

Brand Resonance Pyramid - [ Ссылка ]

Brand Elements Explained - [ Ссылка ]

Integrated Marketing Communications - [ Ссылка ]

Brand Hierarchy - [ Ссылка ]

Secondary Brand Association - [ Ссылка ]





Timestamps:

Intro –
Brand Audit – 0:54
Market Research – 2:05
Sales Performance – 3:14
Who Do You Reach – 3:54
After Brand Audit – 4:44
What Do You Ask – 5:55
Bonus – 8:17
Outro – 8:30

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