The team behind Portland-based Nike's marketing has been coming up with innovative ads since 23-year-old graphic designer Carolyn Davidson invented The Swoosh in 1971 (she was paid $35, but don't worry, she received stock options later). Watch the video above to see the evolution of the sports brand named after a victorious goddess, from the very first "Just Do It" ad to the crowning of His Airness, Michael Jordan.

Read the story:
[ Ссылка ]

Follow us on Facebook:
[ Ссылка ]

Follow us on Twitter:
[ Ссылка ]

Follow us on Instagram:
[ Ссылка ]


[Photos: RANDALL FUNG/CORBIS (PORTLAND MAP); MARY EVANS/GRENVILLE COLLINS POSTCARD COLLECTION/EVERETT COLLECTION (NIKE GODDESS); AFP/STRINGER (RONALDO); PASCAL GEORGE/STAFF (BRAZILIAN TEAM); JOHN MUNSON/STAR LEDGER/CORBIS (GIANTS LINEUP); ALL OTHERS COURTESY NIKE.COM]

свернуть