Outbound marketing is what most people consider as traditional marketing (TV, Radio, Print) and involves the broadcasting of messages to a wide audience. While inbound and outbound tactics have have grown quickly and are taking the lion's share of budgets, resources and attention, outbound strategies can still play a crucial role in any campaign. This video gives you three quick tips on how to maximize your outbound marketing potential.
Tip 1: Highlight your competitive advantages
Tip 2: Grab and hold your audience's attention
Tip 3: Test your advertising in advance
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