Running successful Google Shopping campaigns usually involves dividing products into different campaigns. However, it can be tough to sub-divide your products from your shopping feed if they are not divided into categories on your website. Often the sub-division options are not adequate, so I use feed rules to add custom labels to the products. Then I use those custom labels to divide the products into campaigns
▬ Contents of this video 🕘 ▬▬▬▬▬▬▬▬▬▬
0:01 The problem of sub-dividing products
2:13 The solution - custom labels
3:18 Using feed rules to modify custom labels
6:30 Creating sub-divided campaigns in Google Ads
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