As part of the IE Business of Design series, IE School of Architecture and Design welcomed Jan Knikker, Partner and Director of Strategy at MVRDV, the renowned Dutch studio known for its award-winning architecture built throughout the world and its commitment to sustainable, livable cities.

In his talk, he explored how communication and business development are important for the success of any firm or company involved in the built environment, as well as shared practical tips and sharp insights gleaned for his experience at MVRDV.

Jan Knikker presented at IE Tower Auditorium, his book, ‘How To Win Work: The architect's guide to business development and marketing’, revealing insights into how the architecture sector can put effective business development practices into action.

The book explains all aspects of PR and Business Development for architects through anecdotes, general information, and a list of practical tips in each chapter. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architecture office.

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