Navigating the world of Performance Max (PMax) can be tricky! If you're looking to get the most from your digital advertising campaigns, understanding how to segment your Performance Max efforts is crucial. In this video, we dive deep into the common questions and strategies surrounding Performance Max segmentation. If you're ready to optimize your Performance Max campaigns and achieve better results, the team at StubGroup is here for you.

StubGroup is the #1 resource for fixing Google suspensions and policy violations, and we're also one of the top Premier Google Partner advertising agencies in the world.


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🎬 Chapters
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0:00 Overview of Performance Max
1:22 Segmentation Options for Performance Max Campaigns
1:58 Segmenting by Product Category or Type
2:12 Segmenting by Profit Margin
2:31 Zombie SKUs and their own Campaign
3:14 Testing Different Segmentation Strategies
5:56 Conclusion


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