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Outbreak of the H1N1 flu pandemic required that health departments across the country initiate aggressive and comprehensive public outreach initiatives. This television PSA was produced by Newman & Newman for the Houston Department of Health and Human Services "Fight the Flu Houston" campaign. The spot positioned Dr. David Persse, City of Houston Public Health Authority, as the primary flu-prevention messenger of Houston, and promoted the campaign's primary flu-prevention messages of washing hands, covering coughs, staying home when sick and encouraging individuals to get vaccinated.
Fight The Flu Houston PSA
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Newman & NewmanFight The Flu HoustonDr. David PerssePublic Service AnnouncementsHouston FluHow to prevent the FluFlu in TexasFlu in Houstonflu preventionpublic health campaignsHouston health departmentFlu SeasonFlu VaccinationsWhy get a flu shotpreventionhealthfluat-risk personsflu virusstrategiesmessagingstrategic messagingAmerican IndianAlaska nativecenters for disease controlsocial mediawes studihealth careGovernment
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