In 1971, Starbucks debuted as a single store in Seattle. Today, it is the world’s biggest coffee brand, worth $78 billion. The Starbucks name has penetrated all corners of the globe with 28,000 stores and hundreds of thousands of employees. How will Starbucks expansion into new markets impact its future business model? How is the company striking the balance between profitability and social good? What kind of innovation is necessary to keep Starbucks ahead of the competition? A conversation with Starbucks’ new CEO about why a “relentless pursuit of relevance” is the key to success in today’s dynamic global marketplace.
Kevin Johnson, President and CEO, Starbucks
Interviewer: Clifton Leaf, Fortune

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