You can do hundreds of things to market your book, but that is overwhelming. As a busy author, you can't possibly do everything all at once. In this video, Julie Broad of Book Launchers breaks down potential marketing activities into the highest priority items that every author should do, and then shares the medium and lower priority items. This doesn't mean you should not do the low-priority items, it just means if you have to choose what to do first you should focus on the book marketing activities that are considered the highest priority.
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