No backlinks! Let's get to know how this SEO grew a site from nothing to 300k of organic traffic in just 5 months just by using Topical Authority and Semantic SEO!
Koray Tugberk is the SEO behind one of the best case studies I've ever read! Let's get to know him, his thesis, and why his strategies challenge the typical SEO knowledge that many people take for granted...
Find out more about Koray Tugberk here:
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• Official Website: [ Ссылка ]
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Read Koray's case study:
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Here's what we cover:
00:00 Introduction
01:27 How are you liking agency life?
03:25 How many clients do you have?
04:20 Tell me a bit about your background (education, previous work, etc)
04:59 Sharing how he got into SEO
**All About Koray's Topical Authority Thesis**
08:34 High-level overview of the thesis
11:36 A little bit about the results
15:32 Is avoiding building backlinks part of the strategy?
16:34 Would you say that the topical authority strategy works in any niche?
**Topical Map**
18:37 What is a topical map and why is it so important?
22:03 How would a beginner start to make a topical map (tools, defining the subcategories, etc)?
25:17 Do you think this can be automated in any way?
27:34 Why bother writing a page or article for something that's got 0 search volume?
33:03 The potential drawback of this strategy
36:47 Topical Authority and Topical Mapping in simple terms
38:57 What kind of investment is typical in these types of projects?
40:29 How impactful is the competition to the topical map?
41:37 What kind of companies typically hire you and can you speak to your fees?
44:24 Your top 3 tips for your authors
47:02 Your advice to SEOs that are trying to find good writers
**Team Structure**
48:28 What does your team look like?
**Interlinking**
50:00 How do you determine whether one page should link to another page on your site?
52:46 A tool you advise that can guide and sort entities together
54:56 Any more interlinking rules that you follow?
**Link Building**
58:04 Do you build links and what kind of link do you build?
**Conclusion**
1:01:35 Would you try topical authority in some of the most backlink heavy niches (like CBD or casino)?
1:03:01 Your first three steps for someone to get started with this approach?
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