Why do people believe the things they do? We like to think that we are rational, that what we believe is true. But often we come to our beliefs, unknowingly, as a product of our particular 'belief systems'. How do belief systems work their credulous magic? What principles enable belief systems to influence individuals and commandeer groups?
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Warren S. Brown is director of the Lee Edward Travis Research Institute at the Fuller Theological Seminary and Professor of Psychology in the Graduate School of Psychology. He is a member of the UCLA Brain Research Institute.
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