A pricing objection usually has nothing to do with the cost of your service. If you're selling B2B, or if you're a marketing agency (SMMA), you need to make sure that the prospect understands the value of your product on the sales call. Bring out the pain points, and make the prospect realize what happens if they don't sign up for your service.

Overcoming pricing objections in sales requires effective sales training, techniques and coaching. David Jacob, a sales expert, suggests that sales professionals should approach objection handling by first understanding the customer's concern and then highlighting the value of the product or service. Additionally, sales tips such as highlighting the unique selling points and offering flexible payment options can help overcome price objections. It's also important to practice your response to price objections and make sure that it is confident, empathetic and solution-focused. Good sales objection handling skills can be developed through sales coaching and regular sales training programs. Overall, the key to overcoming sales objections, including price objections, is to listen actively, show empathy, and present a compelling value proposition.

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