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When it comes to eCommerce or just getting answers to their questions, more and more consumers prefer a chat interface to emailing or phoning a company. With the ever-increasing sophistication of conversational AI, you may be considering how to offload some of these exchanges to chatbots. In this video, Bella Church presents three possibilities: Rules-based, AI-powered, and generative AI chatbots. She covers the strengths of each to help you decide which is the best fit for your company and customers.
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