In this episode, Katie and Ilana talk to Kat Irannejad, the director and founder of Totally Reps, an illustration and creative production agency representing and advocating for a diverse roster of artists while cultivating long-lasting client friendships.

Kat shares valuable insights about art representation and the dynamics between artists and agents. The discussion touches on curating artists, nurturing relationships, and the importance of having a unique point of view in the creative industry. She also emphasizes the value of collaboration in fostering successful partnerships between artists and agents.

If you’ve been thinking of working with an art agent, Kat’s answering your questions in this episode.

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All that and more when you listen to this episode:
• Kat’s love for connecting people led to her career as an art agent
• How artistic backgrounds can be a huge benefit to art agents
• The value of collaboration, trust, and mutual respect in the artist-agent relationship — why there should be ‘no hierarchy’
• How curating artists for representation involves achieving a balance between young talents and established artists
• The importance of understanding your point of view in the highly competitive field of art and commissions
• Why some artists might not be a good fit for working with an agent and how mindset, attitude, and trust matter
• The nature of creative briefs and how they can vary widely
• The significance of playing the long game in building relationships and leaving a positive impression – planting seeds
• An art agent's role in advocating for and supporting artists
• Why strengthening your online presence and maintaining your portfolio benefits artists
• Balancing artistic context and visual impact in portfolios
• Kat’s advice on following your passion and embracing authenticity to attract the right audience

Connect with our guest:
Instagram: @bonjourkat
LinkedIn: [ Ссылка ]
Email: kat@totallyreps.com

Totally Reps: [ Ссылка ]
Instagram: @totallyreps
Linkedin: [ Ссылка ]

Mentioned in this episode:

Kelli Anderson - [ Ссылка ]
Alice Neel - [ Ссылка ]
Barry Blitt - [ Ссылка ]
Robert Grossman - [ Ссылка ]
Victor Juhasz - [ Ссылка ]
Drew Friedman - [ Ссылка ]
Debut Art - [ Ссылка ]
Jon Burgerman - [ Ссылка ]
Aurélia Durand - [ Ссылка ]
Adobe MAX - [ Ссылка ]
David Owens - Contract Illustrator and Art Director - [ Ссылка ]

Visit our website for even more art biz resources & courses:
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Join our community and educational program, The Good Guild: [ Ссылка ]

Get in touch:
Instagram: [ Ссылка ]
E-mail: hello@goodtype.us

Love The Typecast? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts: [ Ссылка ]
Subscribe to the show: [ Ссылка ]
Tag us on Instagram @Goodtype: [ Ссылка ]
Follow us on Tiktok @lovegoodtype @ilanagriffo: [ Ссылка ]
Keep the conversation going on Slack: [ Ссылка ]
Learn from Katie and Ilana: [ Ссылка ]

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

About Goodtype:
Welcome to our channel! We're Katie & Ilana, two self-employed artists who find joy in sharing what we've learned about running our businesses with you! In our videos, you'll find all sorts of tips and tricks to help you turn your artistic passion into a real, sustainable biz.

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