The First Layer project began back in 2015 to showcase the talent Vans Snow has across Europe.
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This year we invited the team across the globe to make them focus on one specific region…the land of the Rising Sun.
Each year, snowboarders are constantly searching for the best snow, and venturing to Japan seemed like the perfect choice. The plane was loaded with a unique squad of Vans European riders, mixing eclectic riding styles and approaches, heading on a journey through deep powder and endless urban riding opportunities. Riders Nils Arvidsson, Valérian Ducourtil, Markus Keller and DBK went on a crazy powder mission to the northern island of Hokkaido. Meanwhile, a crew consisting of Sami Luhtanen, Will Smith, Cees Wille and Benny Urban explored the main island and looked to discover what the exciting street spots had to offer. Street & powder is what it’s all about.
The man responsible behind the lens once more is Pirmin Juffinger, whilst Tim Schiphorst from the European video production group “Postland Theory” covered the urban side. On top of that rad lineup, we were really stoked to extend our collaboration with French photographer Matt Georges. The result with Matt is a limited edition photo-book & newspaper.
Music credits:
Rock and Stone - "Ripping”
John Maus - “Keep Pushing On"
Shadows from the Underground - "Key"
Ride the blinds - "Whiskey In church"
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Since the magazine first started in 1995, Whitelines has been about one thing - spreading the love of snowboarding as far as possible. Board reviews, trick tips, comp reports, tales of trips to far-flung places... You'll find it all and more right here on our YouTube channel.
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