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For any copyright, please send me a message.  A new advert showing "real women" and their relationship with exercise will be all over our television screens today. It's billed as the raw reality of sweaty, unglamorous fitness, a world away from the so-called "perfectly" groomed and filtered version of events online.  It's been created by the feel good This Girl Can campaign which was launched in 2015 by Sport England. It came about following research showing that women wanted to be more active but were held back by fear of being judged. The advert is their answer to what some say are unrealistic and negative images of women in fitness on social media. It shows women overcoming challenges such as menstrual cramps or coping with menopausal symptoms. Another key feature is the variation of women featured. Something fitness influencer Tally Rye is thrilled about.  She's a personal trainer who focuses less on radical weight loss transformations, and more on healthy wellbeing and body positivity - her debut book Train Happy is based on this ideology. It says you don't have to tap into people's insecurities to be a successful fitness blogger.  Ms Rye told Sky News: "Myself on social media have started to show workout videos with a variety of bodies and it's been fascinating to see the response, and they're my most saved and liked workout videos.  "So I think people really relate to seeing people that look like them and doing activities that feel doable and accessible and something they could try rather than always looking at incredible feats of athleticism." Research from Sport England shows that 63% of women who see "slim-toned bodies" on social media say it has a negative impact on them. Whilst only 18% of those women found fitness influencers relatable.  The findings have prompted the campaign to call for influencers and brands to feature more realistic imagery of women to promote sport and fitness. Ms Rye continued: "I think a lot of people think why bother I'm never going to look like that because I think a lot of people associate exercise and movement with having an aesthetic outcome and that is what successful movement looks like.  "I think what This Girl Can really champions is showing that movement looks and feels different on everyone and actually it should be about how you feel and the benefits around that." There are signs of an appetite for the new era and more relatable content with nearly a third of women reporting they would feel positive about seeing women on social media posting about exercising without make-up on, sweating and opening up how they overcame challenges to keeping active. The advert hopes to go some way in holding up a mirror to the viewer and depict "real" women on our television

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