[ Ссылка ] This video is made up of three parts: 1) The Future is Video, 2) Virtual Face to Face, 3) Going Social.
1) The Future is Video
If you haven't noticed, the world is changing. The Internet is now part and parcel of your business. Imagine that hit song with 1 billion viewers, Gangnam Style. Are you going Gangnam style with your business? To be out there, to be heard or to be understood you have to be just like on the TV: the person that's out there talking in front of your business.
People are lazy these days. They haven't got time for reading everything. They want to hear it and hear it quickly, so video is the answer. It is the interactive world that we now live in. In a way, you have to become a personality. You have to be the one that is engaging the people and the one people want to listen to. Video can be anything you want it to be. Think about what you're doing with your video and the purpose of creating a video. Do you have a structure? If you've watched my videos, I always have three points. I deliver those three points and I'm usually finished within 5 to 6 minutes but less than 5 minutes is ideal.
Start thinking about your business and why people should invest in you and your services. Testimonial videos are paramount! That's why you cannot fake somebody when they're giving a testimonial, especially if it's authentic. They're talking from the heart. They're telling about the experience, the service they've received. People don't believe what you say about your business but they are more likely to believe what others say. They can see through the body language or the talk language exactly if that person is congruent as a testimonial. So integrate video into your business. It is the virtual face-to-face.
2) Virtual Face to Face
Quite often I want to get a group of people together. I could go and give a presentation in a hall and take a lot of time and effort and try and get people together, or I could run a webinar.
Webinars are fantastic for getting people from varied locations together at the one place at the one time and introduce them to what your services or you've got an offer that you can give them, get them in and explain. It's almost like face-to-face. Face-to-face is the best way of doing business. Webinars are probably the second choice now in this technological age, because people want to know who they're dealing with. Is there an after-sales support? The person that's there. Do they feel comfortable with that person? More than anything else they want to know who you are.
You could be just like the local corner shop, the local person down the road. You go in and have a chat but you could be doing it on a worldwide basis. I've had an aunt of mine, for example, and she is 95 years old and she is a specialist with decades of experience on sewing. She's done a webinar all over the world and people love it because they get to know and understand you. Videos and even audios, it's all there.
3) Going Social
You've heard about social networking: Facebook, Twitter, Linkedin, videos. It's about all this interaction. Even big corporations like Coca-Cola or Nike are all using social marketing because it's just like the word of mouth online. Through all these groups, people are having thousands of friends. Well, really do they have thousands of friends in real life or are they virtual friends?
Going social is social proof about who you are and what you do, so you can connect with customers. How about if you integrated everything together so now people can find you through all these online media that you've now got? They can find out about you. Telephone technology as well.
If you don't embrace this you will be left behind because that is where the world is changing. You may have to employ a 16-year-old because they're probably more up to date with this technology than what you are. That is the world that they have grown up into. Either you start learning these strategies, understanding them and delegate, or really it will cost your business in lost business and lost customers. I can't emphasise this enough because technology or the way of the future is unlike the way we've been in the past. The world is changing, and are you ready to change with it?
